That's a good question! I seldom watch the same movie the next day or even the next week, but often after a few weeks or months I will remember a movie and decide to watch it again. If a person never watches a movie over again, it would not make sense to buy them--renting would be the way to go. So, yes, ultimately I do watch most of my movies more than once. For example, I feel like rewatching the movie Stardust again and will probably do so this weekend.