I guess time will tell for me. Given how aggressive the set is on dimming down when the picture doesn't change, I tend to think that burn in is a concern. I know most Samsung AMOLED phone's I've seen on display have burn in. So it seems like OLEDs are at risk for this.Where are the rest of the 55EA9800 owners? I know they've sold more than one! I Remember when Sony came out with their first SXRD RP -- that set was $14K -- yet many people on this forum bought them.