Products that can actually utilize HDMI 2.0 will get the new chip. They aren't going to spend the money on a chip that probably costs them more money to install on a 1080p product. A product that can't take full advantage of the main feature HDMI 2.0 brings. The better question to be asking is; when will we see more UHD products? If you know that, then you'll get your answer. We won't know much until CEDIA.
3/3/14 at 11:08am