It is not Charles' fault, sometimes you have to do what the corporation says, and tow the line, no matter how you think it should be. (And now Les is the corporate engineer if I remember right)
Those letters are certifications, hard earned, and he has a right to be proud of them. (No, I do not work at WAVY)
Pennies times each subscriber per month, say 10,000 subs, a penny each month, equals $100 per month. Numbers are much higher, but you get the point. If they can pay a nickel for a network no ones really watches, they can pay a nickel for a local station.
Just a few of the many reasons:
1. It helps level the playing field for programming acquisition. ESPN and other non broadcast networks can bid more for exclusive rights since they get a subsciption fee as well as commercial advertising.
2. The cable companies are also inserting their own local advertiser spots on top of network spots, basically double-dipping in the revenue stream, and competition for a local station's sales force and revenue.
3. The cable/satellite...