They could but the question is will they? I know they already sent a firmware update to W9 owners that included the HDMI 2.0 update and something to do with 4K. I think someone posted something about the latest firmware update already a few posts back. So that being said. Sony sending a firmware update out upgrading the W9 with the new X-Tended Dynamic Range Pro, using their own version, is possible but with Sony who knows? It would be nice though.