The problem with 4K disc is that not everyone has even abandoned DVD at this point. The market can support 2 formats but 4K is going to fail if it's competing with DVD and Blu-ray. Let Blu-ray become the standard and after DVD is phased out then bring 4K to market. All 4K is going to do is cause confusion in the market at this point. Especially if it's named with a Blu-ray branding moniker.
4/14/14 at 3:06pm