With my ssd its not about the data. Anything that matters is on my server. Its the hassle of rma, reinstalling windows, games etc. I don't do images of my main desktop. So if there is a couple brands that consistently have issues I avoid them.I'm not talking about spending an extra $100 for the same drive cause the brand is better. With pricing how it is now you can generally pick whichever brand you like at a given price point and performance should be very close.