Pros: Physically attractive, very sharp picture, very minimal glare in bright light, no washed-out colors in very bright rooms, easy to setup.
Cons: Does produce a lot of ambient heat, no free 3D Glasses, uses active shutter than passive technology when viewing in 3D.
I've watched many DVD and Blue Ray movies such as Avatar, Thor, Iron Man 1 & 2, The Avengers, The Transformers, Full Metal Jacket, Frankenstein, The Mummy and many classic black and white movies on this TV and the blacks are really black and true. This TV produces very good details in B&W as well as color movies. But I guess the BD or DVD players do help in the video cleaning-up process to some extent.
On a side note: This TV was purchased online for $2,849.00 and I added an additional 6% sales tax to the price.
I hope this review is helpful to you in your possible purchase of this TV or of a Plasma TV in general. I want to wish you all a good life and great TV viewing experience.