Pros: Vivid Colors, 120hz MotionFlow, Classy Design, Edge-lit LED, Sony Entertainment Connectivity
Cons: Excessively strong backlight, some flash-lighting, not calibrated well, slow SEN connection, MotionFlow (most of the time)
Setup: Easy, fast, and simple. There's a setup wizard and such. It's not really much of anything to talk about. Most of my AV equipment was compatible.
User Interface: It's clunky, utilitarian, and requires an unnecessarily huge amount of sub-menus that just waste precious time. Then again most TVs and their manufacturers don't make these settings and UIs really friendly to common folk like myself. It's serviceable but rather dull.
Performance: It's great. I'm not a some guy who inspects every crevice and pixel on my TV. That said, I did find some flash-lighting in pitch black lighting. The backlight is a bit too strong for my taste. I did not take the settings that came with it with much confidence. It took a bit of calibrating but afterwards I found the colors to be rich, the details to be sharp, and the whites to be perfect. The TV is an edge-lit LED model. The blacks are somewhat better than conventional LCDs. No beating a Plasma or an OLED (which has much more years to wait for.) Honestly, I like it enough. It's serviceable. I mean it's just another 60' TV, that was just $999.99. What more could I really ask for?
Conclusion: I like it. It's pretty, new to me, shiny. I mean there are some quirks but eh. If we look to the flaws too much, we'll never find something we like. Peace.