Pros: good blacks with very little uneaveness, bright colors
Cons: unsure of native refresh rate , visio stated 120hz effective refresh rate and I do not notice motion blure
using an old home theater tune up disk I came up with the following settings for a shaded room
color temp normal
mps nr off
color enhancement off
adoptive lumina low
film mode auto
smart dimming on
amb. lite low
with smart dimming set to on the blacks were very good viewing dark scenes however colors were slightly washed out but turning on adoptive lumina appeared to correct this.
because I watch some daytime college fb I left the ambient lite sensor on and it functions well. in a bright room or if you want more vivid colors you may want to bump up these settings a bit.
visio indicates 120hz effictive refresh rate and it is unclear if this is the native pannel rate or not . I am not seeing motion blure and movies look good with good black level and accurate color.
good tv for the money