Samsung Product-Launch Event Video

samsung QLED launch

The 2017 Samsung product-launch event was scheduled at the company’s showroom in New York City this week, but Mother Nature had other ideas. A severe snow storm hit the city that day, so the event had to be cancelled. Nevertheless, Samsung decided to shoot a video of the presentation anyway, with only staff members in attendance. You can watch all 34 minutes of it here:

Mark Henninger wrote about the launch of the QLED TVs here, including some of the prices. He didn’t have the pricing for the flagship Q9 series when he wrote that article, but that has since been announced. Here are all the prices we know so far:

Q7F (Flat)

55″ $2500
65″ $3500
75″ $6000

Q7C (Curved)

55″ $3000
65″ $4300

Q8C (Curved)

55″ $3500
65″ $4800
75″ $6800

Q9 (Flat)

65″ $6000
75″ $10,000
88″ TBA

As most AVS Forum readers know, all Samsung QLED TVs use LED edgelighting with quantum dots, but none use full-array local-dimming (FALD) backlighting. Also, the company is still committed to curved screens in some models, and none of them support Dolby Vision high dynamic range.

Still, some of the other specs are impressive. Samsung touts their high peak brightness (1500-2000 nits), 100% coverage of the DCI/P3 color volume, wider-than-normal viewing angle, and no-gap wall mounting with nearly invisible optical cable. Mark Henninger has a Q9 in for review, and his findings will be very interesting.

Other products highlighted at the event include the next-gen UHD Blu-ray player, the UBD-M9500. Like Samsung’s TVs, it does not support Dolby Vision.

The MS750 soundbar implements Samsung’s UHQ (Ultra High Quality) technology that upscales audio to 32-bit resolution. Another innovation from Samsung’s new audio lab—which I wrote about here—is an anti-distortion technology that predicts and controls the movement of the drivers. In addition, it includes an internal subwoofer said to reproduce frequencies down to 35 Hz.

According to the press release from CES, “Overall, the MS750 Soundbar provides a deeper sense of immersion. This is a result of superior up-firing capabilities and overhead sound that uses vertical tweeters with upmixing technology.” Sounds like Dolby Atmos to me, yet the press release says nothing specific about that, so I have to assume that it’s not actually Atmos-enabled.

Next week, Samsung is planning to hold a technical seminar that was supposed to be part of the event this week. If the weather cooperates, Mark Henninger will be there and report on what he learns, so stay tuned for that.