Same here. Not so much to impress others but I did expect a picture that would impress me. Out of the box I was definitely concerned. I tried the picture settings in the calibration thread but the picture was to dark and not sharp enough for my taste. The lettering on preview scenes was soft compared to my DLP so I took a different route in my picture settings. As others noted my picture had a red push so I went into the service menu and backed down my red drive (R-DRV) it was at FC or so and max color is FF! As a matter of fact all the drives were close to maximum. I backed down the red from FC to AA, exited the menu and WOW that was the picture I was looking for! A brilliant display with a ton of detail in the picture. I watch my TV on vivid most of the time.
The only issue with the TV (not my settings) is I have noticed reflection in a brigh room within a dark scene. You will notice reflection but it's also up to you to let it bother you.
I occasionaly run the break in SDcard but mostly watch my normal programming with no IR. This is an outstanding TV once you customize the settings.
I played some GTA4 last night for about 2 hours again no hint of IR.