Need some tech help with Monster Cabling?

I need a question answered technically and hope someone here can answer it accurately.

I've noticed that alot of Monsters HDMI cables are advertising the bandwidth in gb/s. Is this their way of displaying what a cable is instead of saying that it's HDMIxx compliant or something?

If the wire is HDMI 1.3 compliant then it should very well send a max of 10.2gb/s. However when you look at their wires for the same series at 10.2gb/s .. the longer wires just aren't thicker then the shorter wires which begs the question if they can obtain the theoretical bandwidth since the longer the wire, the more resistance.

Lastly.. on some displays with the 120hz chip, it is said that inorder to utlize the full 120hz then you need an HDMI 1.3 compliant wire. What confuses me is that this feature is still shown on just a simple coaxial wire transferring a digital signal that you can view at Best Buy on the wall. What gives?

Its not the question of Monster themselves but HDMI as 1.0-1.2 all reach a theoretical bandwidth of 4.95gb/s at 165hz. How exactly is this number obtained?

I know that Monster does go overboard with their marketing just like Bose, but if they advertise on the box 4.92gb/s then you know for a fact that it will produce that much regardless if they are ripping you off or not.

"Because 10.2 is the minimum bandwidth it can carry, not the maximum bandwidth."

How is 10.2 @ 340hz obtained for the rating? Are we basically taking the resolution and timing it by the framerate and by each color RGB as well as adding in the audio signal since it is HDMI? All I can configure is .. 2560x1600x60*24=5898240000 = 5.8gb/s. What else am I missing? Thanks

anyone?

deep color is just color that's > 24bit/pixel
or >8bits/color component

Can you do the calculation for me because I simply can not find any proper calculation that agrees with the chart. Possibly there is a special technique for encoded video or somthing.