I have a black and silver computer. I have a black and silver keyboard. I have a black and silver set of speakers. I have a black external hard drive. I have a black and silver Samsung SyncMaster 226BW widescreen monitor and I LOVE it. Most tasteful monitor design I've ever seen. It is black and silver, with a blue glowing power button which matches the blue power light on my external HD and the blue power light on my computer.
Now I would like to get a larger HDMI screen. The Samsung T240HD is PERFECT for me...except for one thing...it has an ugly red stripe across the bottom! I have visited Best Buy a couple of times where they have one on display and the ToC stripe is very visible to me, even in low light--enough so that I simply cannot bring myself to buy it. This is what I don't understand about the ToC campaign: all it does is limit the options of the consumer. Sure, red would blend into a mahogany home theater, but give me a break: how many people actually have that? What I am generally hearing is that people buy Samsungs despite the ToC, not because of it, since the Samsung quality is otherwise so high. I would love to buy one of the new Samsung BW LCDs, which look exactly like the T240HD except in black and silver and without ToC, however none of them are HDMI. Therefore I am effectively shut out from buying a Samsung LCD of this generation.
I am willing to compromise and wait for a blue ToC T240HD to be released because at least that will blend with my color scheme. But honestly Samsung I know you are trying to differentiate yourself from the competitors out there. But you can afford take the high road. Your products consistently look the best (take the Samsung Blu-ray player for example, as well as the LCDs). You don't need to cheapen and limit them by applying artificial colors that may or may not be appropriately generated by focus groups. Instead, strive to set yourself apart by continuing to make your higher-quality, already-stylish products and the market will reward you.