Quote:
Originally Posted by Samurai Jack 
My point is, that for those who feel this way, would a black bezel have kept you from buying this unit? Would you have not purchased because it didn't come in red?
Yet a red one does keep people from pulling the trigger.
Doesn't seem like a good marketing call in that regard. Alienate some...vs. alienate none. I guess they're hoping "cool looking" is enough to get some impulse buys from certain people they otherwise wouldn't have? I just don't get it.
It's all personal preference, sure. I'm not slamming anyone who likes it. Just kind of find the marketing strategy hard to fathom, having worked several years doing market research for $$$$$$ companies (not in any executive or imporant capacity mind you...I was just a grunt for a research outsource but got to see a lot of the wierdness that went on).

My point is, that for those who feel this way, would a black bezel have kept you from buying this unit? Would you have not purchased because it didn't come in red?
Yet a red one does keep people from pulling the trigger.
Doesn't seem like a good marketing call in that regard. Alienate some...vs. alienate none. I guess they're hoping "cool looking" is enough to get some impulse buys from certain people they otherwise wouldn't have? I just don't get it.
It's all personal preference, sure. I'm not slamming anyone who likes it. Just kind of find the marketing strategy hard to fathom, having worked several years doing market research for $$$$$$ companies (not in any executive or imporant capacity mind you...I was just a grunt for a research outsource but got to see a lot of the wierdness that went on).
I understand everyones thinking about why not black right out of the gate. Well, in some of the press releases and videos I've seen of Samsung reps discussing this TV they stated they didn't expect everyone to like the red color, but their answer to that was they will release other colors to satisfy those people. The reasoning behind releasing the red one before a black one is odd but also bold.
I think Samsung is trying to make it more than just a black rectangle that looks like all the others out there. They wanted this to be a piece of art, which again is subjective to the people buying them whether it's art or ugly.
Your right that black probably would have moved more units right off the bat, but I think once people get them in their home they realize the red is beautiful and doesn't make the TV ugly. I think it is ART and something to show off.
Mosh~~
















Mother Fsss.