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NAB presentations about Blu-ray, VOD, and Silverlight

post #1 of 16
Thread Starter 
FYI, my presentations from NAB about Blu-ray and VOD encoding, and about Silverlight and related topics, are now downloadable from my blog.

I thought they might be interesting for this crowd:

http://www.on10.net/blogs/benwagg/22040/
post #2 of 16
OK. So here are my questions about your presentation(s):

With all the different codecs, interactivity, DRM etc. flying around at the present time, how will all these upcoming and present consumer boxes be compatible with each other? We have Apple TV, immenent Netflix service running on 4 or more new CE boxes, PS3/blu-ray 2.0, XBox Live, Cable Company DVRs/Tru2way, video/audio codecs, IPTV set tops, sat boxes, Vudu boxes, Silverlight, HDi, BD-J, Playready, BD+, DD+, Adobe solutions, different max bit-rate capabilities, etc., etc., etc...It's like the friggin' wild west out there. If I can't figure it all out, then how will my parents?

1) How can I, as a consumer, be sure that the CE download box (or PC?) I buy or rent will support whomever I choose as a service to sell/rent me downloads? right now everything seems to be shrouded in secrecy, unlike the optical disc format wars in 2005.

2) How will downloads be interoperable? I just read where the old Windows DRM servers are going to be turned off, so downloads using said DRM will be stuck on those boxes they are on. Will I be able to move my downloads from one box to another? If so, is there a spec that all services/studios will follow to ensure compatibility?

3) Is there a standards body that will test CE devices and services for compliance? Is that DLNA? I see MS is a member of that, as is Panny, Philips, Sony, etc...Where does HANA fit in to this? Or will it be a de facto standard that wins the day? Are we looking at another standards war?

4) Why isn't there more press about the nuts and bolts of how all this will work? Everything I read suggests downloads are right around the corner (you say in your presentation that capabilities and infrastructure is here now!), but very little is written about how it will all work together. If the industry heads off in their own directions, nobody will buy anything. If the industry coalesces around standards, downloads will be a molten hot, lava bomb. But I see zero evidence of anyone wanting to play nice. Is someone (MS?) or a group of someones (DLNA, or some other group) going to step up in a big way and say this is the way it will be (with $billions and scores of products) to back it up?.

5) What about peeling off a copy of a download I've purchased to a portable device to take on the road? Will there be a standard way of doing this?

6) Can you point me to more resources to read up on this stuff?
post #3 of 16
Quote:
Originally Posted by mikemorel View Post

4) Why isn't there more press about the nuts and bolts of how all this will work? Everything I read suggests downloads are right around the corner (you say in your presentation that capabilities and infrastructure is here now!), but very little is written about how it will all work together. If the industry heads off in their own directions, nobody will buy anything. If the industry coalesces around standards, downloads will be a molten hot, lava bomb. But I see zero evidence of anyone wanting to play nice. Is someone (MS?) or a group of someones (DLNA, or some other group) going to step up in a big way and say this is the way it will be (with $billions and scores of products) to back it up?.

I am particularly interested in the answer to this. Has there been any rumblings about any association (like the BDA or DVD groups) to start standardizing any of this stuff?

As it stands, there are a lot of options, but no compatibility/interactivity between anything. Plus with all the rumblings about ISPs imposing bandwidth caps, it makes me hesitant to invest in something like AppleTV, which would be useless if Comcast (my ISP) imposes a bandwidth cap.

I know it's an emerging market, but curious if any coordination is going on behind the scenes or if it's just a mad rush to throw anything at the market to see what sticks (which is how it appears to me).
post #4 of 16
Thread Starter 
Quote:
Originally Posted by mikemorel View Post

With all the different codecs, interactivity, DRM etc. flying around at the present time, how will all these upcoming and present consumer boxes be compatible with each other? We have Apple TV, immenent Netflix service running on 4 or more new CE boxes, PS3/blu-ray 2.0, XBox Live, Cable Company DVRs/Tru2way, video/audio codecs, IPTV set tops, sat boxes, Vudu boxes, Silverlight, HDi, BD-J, Playready, BD+, DD+, Adobe solutions, different max bit-rate capabilities, etc., etc., etc...It's like the friggin' wild west out there. If I can't figure it all out, then how will my parents?

Yeah. I wouldn't say there's much in the way of a "parent ready" service out there now.

Quote:


1) How can I, as a consumer, be sure that the CE download box (or PC?) I buy or rent will support whomever I choose as a service to sell/rent me downloads? right now everything seems to be shrouded in secrecy, unlike the optical disc format wars in 2005.

Well, PC can almost always do everything, so that's flexible. But for CE boxes? It's up in the air. The thing I find useful is to remember to amortize that kind of investment; figure out how many years any CE device needs to be used to make the price worthwhile. Speakers are about the closest you can come to a capital investment in this industry .

Quote:


2) How will downloads be interoperable? I just read where the old Windows DRM servers are going to be turned off, so downloads using said DRM will be stuck on those boxes they are on. Will I be able to move my downloads from one box to another? If so, is there a spec that all services/studios will follow to ensure compatibility?

No, there's no spec for "forever" DRM support. That's one reason I like the rental/subscription model, so you're not paying for stuff that is impermanent. Another way to think of it is as "leasing" content; for that price, how many years do you want that to be your best version of the asset. That's always been true in practice; I can't say how many copies of London Calling or Blade Runner I've bought by now .

Quote:


3) Is there a standards body that will test CE devices and services for compliance? Is that DLNA? I see MS is a member of that, as is Panny, Philips, Sony, etc...Where does HANA fit in to this? Or will it be a de facto standard that wins the day? Are we looking at another standards war?

DLNA is definitely focused on this area (I made the recent batch of WMV/VC-1 test clips for DLNA). I haven't dealt with HANA myself. I'd certainly love to se a de facto standard win, but it's hard to see a real standard winning once DRM gets into the mix. It could happen; DRM's not my area of expertise.

Quote:


4) Why isn't there more press about the nuts and bolts of how all this will work? Everything I read suggests downloads are right around the corner (you say in your presentation that capabilities and infrastructure is here now!), but very little is written about how it will all work together. If the industry heads off in their own directions, nobody will buy anything. If the industry coalesces around standards, downloads will be a molten hot, lava bomb. But I see zero evidence of anyone wanting to play nice. Is someone (MS?) or a group of someones (DLNA, or some other group) going to step up in a big way and say this is the way it will be (with $billions and scores of products) to back it up?.

Well, it is soon in the sense that you'll have clusters of interoperable services and devices, and Hollywood will be selling content to all the services, so you can probably get most of the same content whichever service/box you choose. I imagine it'll be driven by consumers buying a box, and then using the service that comes with it.

Quote:


5) What about peeling off a copy of a download I've purchased to a portable device to take on the road? Will there be a standard way of doing this?

That's been supported in Windows Media for quite a while, in fact. If you try to sync a DRM'ed file that has usage rights for a device, but doesn't meet the specs of the device, it'll be transcoded for you to a compatible file.

Quote:


6) Can you point me to more resources to read up on this stuff?

Good request. I'll see what I can track down. This forum is actually one of the better places to start, as is the technical info pages of the various services.

One of my goals for the downloads industry is to also get interactivity back in there. It's ironic that we've got great video and audio quality in downloads, but we've regressed to a VCD level of interactivity. It's be nice to get a HD DVD caliber interactive experience in there for menus, extras, commentary, etcetera.
post #5 of 16
Thread Starter 
Quote:
Originally Posted by mproper View Post

I am particularly interested in the answer to this. Has there been any rumblings about any association (like the BDA or DVD groups) to start standardizing any of this stuff?

Lots of rumblings, but no obvious winner is emerging. Lots of people certainly understand the issues and opportunities here. And with the format war over, it's become politically easier for cross-industry cooperation.

Quote:


As it stands, there are a lot of options, but no compatibility/interactivity between anything. Plus with all the rumblings about ISPs imposing bandwidth caps, it makes me hesitant to invest in something like AppleTV, which would be useless if Comcast (my ISP) imposes a bandwidth cap.

Well, there's more compatibility emerging than you may realize. If you look at the services, most of them are based on Windows Media, Windows Media DRM, and VC-1 (Apple and VuDu being the big exceptions). So a lot of that stuff will work in Media Center, sync with devices, etcetera. That story isn't being told very clearly yet, and the consumer experience is still a little rough around the edges, but it's getting there.

Quote:


I know it's an emerging market, but curious if any coordination is going on behind the scenes or if it's just a mad rush to throw anything at the market to see what sticks (which is how it appears to me).

I'd say that there's efforts going on to coordinate the ongoing mad rush to see what sticks .

I'm happy to be in the position of working on the underlying technology instead of having to bet on business models!
post #6 of 16
Ben - you're so correct about the VCD level of interactivity. That's one thing I lament about the demise of HD DVD. HDi has got to be a more lightweight way of delivering interactive content than a whole Java program! A lot of these VOD services don't even have subtitles. Basic menus are all but non-existent. I would think a closed eco-system like Xbox Live is easiest to implement these types of things but I really don't see it.

I think for Nancy Drew, which Warner put on straight on VOD, there was one HD version of the film and then one SD version with some interactive "bubbles"; why waste people's time & money in renting two versions - one just to see interactive stuff. I hope this changes soon.

Anyway, thanks for sharing the slides on your blog. It's very informative. I hope that people would stop comparing things based on pure bitrate and take into account the improving efficiencies of the codecs. With better technology, less can be more.
post #7 of 16
Quote:
Originally Posted by benwaggoner View Post

One of my goals for the downloads industry is to also get interactivity back in there. It's ironic that we've got great video and audio quality in downloads, but we've regressed to a VCD level of interactivity. It's be nice to get a HD DVD caliber interactive experience in there for menus, extras, commentary, etcetera.

Is it HDi?

Or is that a secret?
post #8 of 16
Quote:
Originally Posted by benwaggoner View Post

Well, PC can almost always do everything, so that's flexible. But for CE boxes? It's up in the air.

That's the issue. Hook a PC up and I get WAF issues. Hook a CE box up and I may get obsolescence.

Am I safe with a PC? Will movies be made for release with the PC in mind, or will studios prefer the relatively "closed ecosystem" of a CE Box, or game console. Will encrypted drives be employed? Will the best content be on open or closed systems?

I'd hook up a dedicated media center PC tomorrow if I knew it was the right decision going forward. I've learned that the best tech for consumers doesn't always win the day when it comes to movie studios.
post #9 of 16
Quote:
Originally Posted by mikemorel View Post

That's the issue. Hook a PC up and I get WAF issues. Hook a CE box up and I may get obsolescence.

Am I safe with a PC? Will movies be made for release with the PC in mind, or will studios prefer the relatively "closed ecosystem" of a CE Box, or game console. Will encrypted drives be employed? Will the best content be on open or closed systems?

I'd hook up a dedicated media center PC tomorrow if I knew it was the right decision going forward. I've learned that the best tech for consumers doesn't always win the day when it comes to movie studios.

I've debated this issue myself, and came to the conclusion that a PC based solution is best if you want something right now and want to insulate yourself against all the impending changes that will happen. The trade-off is you've got to do all the configuring and set up yourself, and there's a good chance things won't work from time to time (although, it appears to be a lot more stable now than even a year ago). I don't mind the configuring and tweaking, and I know I can set everything up to make it easy for the wife and kids... so this is the route I'll probably take.

Ideally, there'd be a separation between the hardware, software and services so the consumers can pick and choose between them, but this is unlikely to happen. A PC comes closest to being able to offer this.... but it wouldn't be seemless.

Something like the XBOX with blu-ray, or the PS3 with a better online service would come close if the content is there and appropriately priced.
post #10 of 16
Thread Starter 
Quote:
Originally Posted by mikemorel View Post

Is it HDi?

Or is that a secret?

Well, I AM on the Silverlight team now .

http://www.silverlight.net
post #11 of 16
Thread Starter 
Quote:
Originally Posted by mikemorel View Post

That's the issue. Hook a PC up and I get WAF issues. Hook a CE box up and I may get obsolescence.

Am I safe with a PC? Will movies be made for release with the PC in mind, or will studios prefer the relatively "closed ecosystem" of a CE Box, or game console. Will encrypted drives be employed? Will the best content be on open or closed systems?

I'd hook up a dedicated media center PC tomorrow if I knew it was the right decision going forward. I've learned that the best tech for consumers doesn't always win the day when it comes to movie studios.

EVERYTHING will get obsolete eventually. Decide how long a life you need to get out of the box to make it worth it, and work back to see if you think it's a fair bet the services you want will be available for that long.

I find it freeing to think of consumer electronics and media as something I pay an up-front lease for .
post #12 of 16
I am reading a series of articles by Alexander Cameron. 224 pages. Free download.

PTV/VoD: The Open 4th Platform

Sometimes one has to take matters into their own hands.

Very enlightening stuff about the future of television as we know it (or don't know it).

I knew it was Silverlight! It's getting a ton of press out there. It seems that the line between "browser based" video and "video downloads" is very blurry (and perhaps irrelevent). Didn't you say that surround audio support is not there yet?
post #13 of 16
Quote:
Originally Posted by cartwrij View Post

I've debated this issue myself, and came to the conclusion that a PC based solution is best if you want something right now and want to insulate yourself against all the impending changes that will happen....

And just when I think that's the way to go, I hear this...

Quote:


Microsoft has said it expected to release a new version of Windows approximately 3 years after the introduction of Vista in January 2007. A company spokeswoman said Gates' comments are in line with a development cycle that usually releases a test version of the software before its official introduction.

"I'm superenthused about what it will do in lots of ways," Gates said in a seminar on corporate philanthropy held during an annual meeting in Miami of the Inter-American Development Bank.

"That'll be sometime in the next year or so that we'll have a new version," Gates said in response to a question from the audience.

Gates, who is due to leave his day-to-day functions at Microsoft and dedicate himself to the philanthropic efforts of the Gates Foundation in June, said the company aimed through its $6 billion annual research and development budget to take the products running on its software to "the next level."

He said new versions of Windows would help revolutionize mobile phones and run the desk of the future, which would have a touch surface display allowing users to call up items using their hands

Note that he said "A new version, not "THE new version". I'm thinking that it may be a "consumer appliance" version...

And then there is this...

The HP MediaSmart Connect - coming soon

Quote:


While many extender devices only support Windows Vista, the MediaSmart Connect supports both XP- based and Vista-based PCs so no matter what operating systems your computers are based on, the device will create an aggregated view and stream digital assets from where they are stored.

Stream live or pre-recorded high-definition TV****
Access Microsoft Internet TV beta with news highlights, TV shows, concert videos and movie previews
Compatible with both Microsoft® XP and Vista® PCs

Quote:


Access and share additional content from friends or visiting guests directly from mass-storage media through the built-in HP Pocket Media Drive bay and two USB ports

Question becomes - hook up a media PC now and change it out later for something like the HP (bulky box, 3.0 on the WAF scale), wait for the HP, or one of the other CE "download boxes" (probably a misnomer, as I suspect they will be multi-fuction) coming down the line by 4Q 2008. I don't know whether these boxes are going to do "IPTV", or be coupled with a blu-ray drive (which I am not interested in, so why pay the extra $200-$300?).

Sorry to completely derail your NAB thread Ben, maybe I should have started a seperate thread. But there are so many questions, and few answers. Again - why doesn't MS just lay down their blue-print of what is coming in the A/V space, so we can make some decisions? These "Netflix" boxes coming in 4Q - will they be running MS software, or Linux, or something else? Are they all "compatible" with each other? Is the HP MediaSmart Connect one of these boxes? And what happened to the "protected pipeline" of Vista. Are studios planning to use this, to the exclusion of other solutions? Recent BD+ and AACS cracks must have dissapointed them greatly.

I need professional help (in more ways than one).
post #14 of 16
As an add to the above post - where does cable card and tru2way or satellite boxes fit into all of that?

Seems awfully redundant to have a PC or CE box capable of being a DVR sitting right next to my DVR. But then again, maybe the plan is that everything will be VoD over the pipe, making DVRs or large local storage somewhat irrelevant (at least for commercial content).
post #15 of 16
Well, it's likely that there's always going to be something better just on the horizon. The market is pretty young, so this is even more true now.

Still, a nice HTPC with a good case might be your best bet if you're willing to play around with it. Any service microsoft comes out with will likely work with windows products (pc) as well as any appliance they put out.

As far as your DVR, if you have cable/FiOS, you could buy a pre-made HTPC with a CableCard in it and have it act as your DVR as well. If you have DirecTV, they'll be adding a USB tuner/capture device that you can buy and add onto your HTPC....

You can drive yourself nuts with these kinds of games. Decide what is most important to you, and the look at what's out there and get the solution that best fits your desire right now. Then enjoy it.... better stuff is always on the horizon, at some point you just need to enjoy what's available now.
post #16 of 16
Quote:
Originally Posted by cartwrij View Post

Well, it's likely that there's always going to be something better just on the horizon. The market is pretty young, so this is even more true now.

Hmmm. Well I think what exists today and what will be around six months from now are two very different things. There is a lot going on if you pay close attention...

Toshiba reveals 2010 roadmap

Quote:


Despite earlier hints that Toshiba would look to expand into other high definition content media, including IPTV, after the loss of its HD DVD division, Toshiba made no mention of such technology at the presentation, referring to television technology only in terms of inserting their Cell processor, used in the PS3, to improve picture quality, and including hard discs in its HDTVs.

...except NO ONE seems to want to talk about it.
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