Originally Posted by SKoprowski
I'm not sure about that.......I know quite a few people that have been discussing getting a console now because of all the GTA4 hype and now that Madden 2009 has online leagues- most want a Xbox 360 but are considering getting a PS3 because of it having blu-ray support. I still think Microsoft is going to lose some sales because the Xbox doesn't have blu-ray.
That's what I'm thinking as well. It seems inevitable to me that all of these consoles are going to have a redesign somewhere along the line, in order to keep sales momentum up and possibly drive down costs. Think the PS1 --> PSOne redesign, or the PS2 --> slimline release. I don't think there's a question as to if
the 360 will see a similar redesign, but the question is when
Note that we are already 3 years
into the 360's lifetime (out of a usual console cycle of 4 years). The time for them to make some new SKUs is getting closer (and I'm not talking about "silent" additions like HDMI on the premiums).
So, anyway, let me look more onto the feasibility of adding blu-ray:
It's cheap (relatively). Much of the cost of blu-ray players comes in with the processing demands, not the drive itself. Indeed, Lite-on (the company allegedly manufacturing these drives for Microsoft) have internal drives that retail
for $129. The cost-to-produce (excluding markup, distribution, support, packaging costs, etc) would be significantly lower, especially if it's stripped down to a barebones OEM for a console release.
Here's the link here in anyone is interested in buying one of those drives:http://www.newegg.com/Product/Produc...82E16827106227
The other thing is that it's also available. There isn't the shortage of that plagued early Blu-ray releases, and economies of scale are starting to ramp up.
The software/processing end of things isn't that much of a barrier, considering they got HD-DVD to work (despite the face it shoehorned on with an add-on.. any new SKU revision would likely have hardware features to assist in processing).
So here I go... my predictions:
Somewhere between now and the end of 2009:
-New 360 SKU with is physically smaller and quieter
-Includes Blu-ray built-in, along with a real HDMI chip (for lossless audio)
That's it. You can quote me on that.
I don't see a blu-ray add-on coming, ever. There isn't much point to it from a sales perspective. It might keep current customers from purchasing a PS3, but it does very little to attract new customers. At this stage in the game, Microsoft needs to grow their own userbase, and an add-on drive doesn't do that.