OK folks, I found what I was thinking of. There are a few companies that do this, below is one that I found. I have not worked with them, so I don't have direct experience. Essentially, they are a licensed distributor for non-theater venue delivery of movies. They are authorized by the MPAA, this isn't some illegal download type of thing, this is a legitimate business of getting first run films. They won't have all films, as not all studios agree to this, but they do state that you can get a one-showing license before the movies hit home video.
If any of you (I will as well) do contact them, please post your thoughts and experience here. Thanks.http://www.criterionpicusa.com/