Originally Posted by petergaryr
I wonder how much attention they are paying to the general lampooning the new name is taking. If people are thinking the name is goofy from the start....not a good sign.
With a name like "SyFy" which can be pronounced or altered so many different way "S'iffy" whether this is a good idea.
Well, they're kind of in a pickle because they can't reverse course now even if they didn't pay some overpriced consultant a small fortune to come up with it, focus-group test it, vet it, etc, etc, etc. They can't be seen as backing down due to fan pressure. It took Coca Cola years to finally shut down New Coke, and they just
dropped the "classic" from the name that was originally stuck on there because
of that marketing fiasco. Like it or not, Sci-Fi is stuck with SyFy for the near, and probably far, future.