oh okay...and here i was hoping you had some inside dope that sees the xbr8 selling price coming down to a more realistic level.
the msrp markup is not necessily excessive when compared to the other sony models in the line. the fixed selling price obviously is excessive for the xbr8's.
for example, the v4100 thru xbr6 models currently are being sold at 25% to 38% off the original msrp. and recently some models/sizes have seen price reductions near 45% off original msrp.
in addition, the effective msrp has been lowered recently by sony on many models and sizes by some 6% - 15%.
i guess in the end we all have to decide how much we want a particular level of perceived quality. i don't blame sony for testing the waters for a sales scheme that the u.s. supreme court has ruled is now lawful (blaming the current u.s.supreme court is another matter however). hopefully sony will decide that they can make more money allowing their dealers to compete openly. and perhaps learn that their strategy to lift perceived value by mandating escessive price levels is backfiring.
(but maybe not, because i am still seriously considering making the xbr8 purchase...damnit.)