Originally Posted by TitusTroy
I think Emaych's point is that the low stock/availability of Iron Man 3 was something highly unusual and not something normally seen with New Releases...I'm new to Redbox so I have no experience...I think Disney might have sent Redbox (and maybe all other rental places) a very limited number of IM3 discs or maybe it was just delivered late...it's still not showing in stock at the Redbox locations closest to me
Yes, precisely. I thought I had been very clear, but perhaps not. I suppose I have been renting through REDBOX for something over a year, and typically monitor what's coming in. If I know there is a title I will likely buy, I might just pre-order it to own, or if the price seems high and REDBOX will have it that first week, rent then wait -- in this case, not that long until Black Friday.
IRON MAN 3 was looking like it was sticking at $25, so thought I'd rent and checked it at 4AM Tuesday. It has never been the case that kiosks were not stocked with the new release titles. Even if a bunch of folks came in between 12AM and 4AM (highly unlikely I should expect), I imagine it would take quite a few extraordinary renters to deplete the typical stocking of a desirable title such as this. But that was not the issue anyway -- those kiosks I frequent had never had the title in. There was no whited-out CURRENTLY OUT OF STOCK showing at the end of available titles as you looked online.
When I did the specific title search, it was only available about five miles away -- there might be scores of kiosks closer that did not have it then. So that might imply hundreds of super early renters out at 12AM. This title did not get out to wide REDBOX distribution for some reason. I do note that it has now been stocked in one of the three kiosks I use. It is rented out, which may mean that they only stocked it sparingly even after the delay, or it might reflect that it still has not gotten to wide distribution in my area.
This is all the first time something like this has happened. And just as people suspect marketing manipulations for HD sound being absent from a rental, my thought goes to: make the buy cost of the title a little higher than is typical in the first week, squeeze down the pipeline of rental prospects, thus manipulate more people to buy high now versus wait. No idea if that is what happened, just have never seen this particular pattern develop. But as I've said, if it resolves by the weekend, nothing has been disrupted in my universe, as that is when I would rent...