Originally Posted by BeachComber
A 10PM NBC show shoots to average 10 Million Viewers and is budgeted accordingly with Ad Revenue.
It wasn't too long ago that 10 million was a failure. Now it's considered a success. If the trend continues it will be considered a major hit. NBC now downplays ratings and just looks to the margins. That sounds more like cable channel thinking than a broadcast network dealing with affiliates.
If these shows were moved to cable outlets, would there be enough of an audience left to support production costs? The current thinking is no, but as cable channels are increasing their original programming we see at least one broadcast network that is looking to shrink theirs. If the trend continues, will the networks be able to develop and supply these programs?
It's interesting that CBS's Moonves didn't rule out the disintegration of the affiliate system and inferred that a move to direct distribution via cable and the internet could happen in as little as five years. At that point it's really no different than a cable station. The playing field becomes leveled.
In the mean time, the network peacock appears to be on life support. Maybe they need a new mascot to reflect their programming executives' decisions. I have a suggestion: