I agree on the perspective rwestley shared on FI. It is likely a very small issue to consider (if one at all) in selecting a projector as this is a new feature of image processing / display biasing that was not existent in previous generations of projectors. I think it is trying to do "a lot" and therefore you have side effects at times also. But, that side effect included, I think there are times that you might think it is better to be used anyway. The amount of airtime you are seeing on it here is because it is a new feature and has interesting effects that people are exploring and learning from....and no more should be taken from it than that. But, the more time, experience, and documentation that forum members put into this, the more specific use cases of benefit people will have. In this pj, there are really 2 things we are talking about. 1) Straight 4:4 pulldown and (2) Epson's implementation of creative FI. As for the 4:4, I think it is a benefit in all 24p incoming sources and I have not detected any side effects. The easiest way to see what it does and how much it is does in my opinion is to look at the credit scroll of a BR movie (I used Casino Royale) and toggle it on and off with a 24p source. It helps the image in my mind without completely changing the character of the image to a video appearance....hence, leaving the 24p film like effect that we presume the director worked within the bounds of awareness of when he implemented his creative talents. Now, on FI....completely different issue. I have decided that until t he algorithms change, I see little benefit of it relative to some tradeoffs for much content. However, its ability to help out in something like Planet Earth is unmistakeble on close, large screen pans of mountains or rock shale surfaces, etc. I just needed to put it on Low or Normal and a much better experience and I noticed no side effect if the BR players was taken out of 24p mode as Art experienced. However, for a movie where there was foreground movement on top of background panning, like in Casino Royale's initial card dealing scene when they pan the table and also when the Bond girl enters the play area and, specifically when she walks to the bar, you will see major effects, but some tradeoffs. First, the creative FI in low on a non 24p signal had about the same impact as 4:4 pulldown on a 24p in my testing in so far as reducing the stutter (my naive term) on the sideways pan (look at Bond's white shirt and focus on that). But, when I turned it up to "Normal" it had even a more effect, completely removing any stutter in that same scene....but that now causes the image to look more video like in many's eyes (Funny aside, my wife had Sound of Music on last night and they use those old style flat backgrounds of landscapes that they fake drive against...etc. It was in my eyes very "video like" HA HA HA). Anyway, the problem wit this last example, however, is that while the "Normal" mode has a greater impact at taking out all side to side stutter (really caused by the director's panning techniques) it then creates a nasty wave effect around the image of the actors body when they are moving against a panned background. This, in fact, is the worst side effect I have noticed. Watch the Bond Girl walk into the bar area when you are in FI "normal" and could be thinking you are benefitting from the just seen table scene. You see a wave like ripple coming off of her head as she moves. Yuk! To me, that was an indication that I or Epson was trying to do Too much.....hence, I decided that I should just use 4:4 on 24p for such type content....and in the end, it is an improvement over anything else I have seen too date.
At the end of the day, it is like I tell my wife. You can have anything you like, but you can't have everything you like. (well, not exactly, but you get the point! Ha Ha). I, for one, am not even convinced there is anything "wrong" with Epson's FI implementation in that there are just different effects and tradeoffs and they have left them in there for people to tinker with and explore what they like best, I presume.
I LOVE this projector....I think it rocks. (of course, other than the 3 dead or stuck pixels I am calling Epson about in 20 minutes)...