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Memory card format viability

post #1 of 460
Thread Starter 
First, the music industry adopted MicroSD for albums:
http://news.cnet.com/8301-1023_3-10047311-93.html

Now, several movie studios, including Warner and Paramount, have signed on for movies in memory card format, and a recently announced 2TB memory card makes it very attractive for media and data:

Movies in memory card format:
http://www.videobusiness.com/article....html?nid=2705
http://www.modsystems.com/solutions/vending.html

2TB SDXC Memory Card Announced:
http://i.gizmodo.com/5125341/new-sd-...2tb-capacities

The Question:
With shrinking hardware (ie, emerging handhelds, mids, netbooks, etc) begging for an ultraportable format and the trend toward insatiable demands for storage capacity into the terabytes, is this viable technology for both SD and HD in a market currently dominated by DVD, BD and downloads?


This naturally has implications for other formats, but please do not use this as a forum to attack any particular format.

UPDATE:
Article: "SD Cards Load Up":
http://www.homemediamagazine.com/ele...rds-load-14334
Article: "Sony Ericsson Pushes Content Sales Through Kiosks":
http://www.moconews.net/entry/419-so...hrough-kiosks/
post #2 of 460
To date...Vaporware
post #3 of 460
I don't necessarily have anything against memory cards as a format. I'm just very skeptical that we'll get the same quality as BD any time soon. They're not offering 20-40GB files because they take too long to download for most people.
post #4 of 460
The disk format concept is very well established. I am not sure whether or not the memory card format idea will become established or not, or what it will take to do so.

For the time being, this is SD ("standard definition") only so it is not much of a threat to Blu-ray. We will see how established it becomes.
post #5 of 460
Quote:
Originally Posted by geister View Post

This naturally has implications for other formats, but please do not use this as a forum to attack any particular format.

You are in the wrong forum. See this locked thread for proof.
post #6 of 460
Quote:
Originally Posted by geister View Post

First, the music industry adopted MicroSD for albums:
http://news.cnet.com/8301-1023_3-10047311-93.html

Technically it was only four labels that support SlotMusic and there is only a limited selection of artists whose music is available on it. Also it is hard to tell how well it is doing since they have not yet released any sales data for it.


Quote:
Originally Posted by geister View Post

Now, several movie studios, including Warner and Paramount, have signed on for movies in SD memory card format,

2 of the 6 major studios have announced an agreement with Mod Systems but from the press release the agreement was made for an "inventory of standard definition titles". As mentioned this means that the thread does not belong in the HDTV Software section of the forum.


Quote:
Originally Posted by geister View Post

With shrinking hardware (ie, emerging handhelds, mids, netbooks, etc) begging for an ultraportable format and the trend toward insatiable demands for storage capacity into the terabytes, is this viable technology in a market currently dominated by DVD, BD and downloads (ie, Apple; Amazon Unbox--advertising over 40,000 titles; Netflix....etc)?

For the portable market there is iTunes and other download services that offer standard definition movies and Blu-ray/DVD now has Digital Copy. There is a market for playing movies on portable devices but there are already several existing options for that. As such only time will tell how things will go with the Mod Systems kiosks.
post #7 of 460
I think a discussion on the viability of memory cards as a format unto itself is ripe for discussion. Just leave out any discussion of a format war. It seems there is some movement towards this technology and I for one wouldn't mind keeping abreast of any news on the subject. I welcome any tech that can be used for home theater and not use any moving parts. The goal of the end user should be to want to use the technology to deliver movies in hi-def and let companies know that anything less is not acceptable. After all, it moves us one step closer to the tech used in Star Trek with the plastic discs in the slots. People need to remember that this is just another technology that companies are trying to develope in the hopes of making money. It shouldn't be too hard to have a civilized discussion on the merits of the tech. As far as being discussed in this forum and thread, since the slots are easily put in tv's it is not far fetched to think that in the near future all tv's could be equiped with the hardware to accept the cards in whatever form they take. And we should demand high-def as soon as possible.
post #8 of 460
Memory cards are currently at 32GB with 40/45 Mbps read/write speed.

The next step is obvious - 64GB cards. This exceeds the current storage of optical disc.

We are speculating about the future of HD movie delivery.

IMO - SD cards are the future. No more motor and moving media.
post #9 of 460
Quote:
Originally Posted by Wendell R. Breland View Post

You are in the wrong forum. See this locked thread for proof.

And yet, it doesn't stop them from coming out of the woodwork, does it? Agenda, anyone?
post #10 of 460
With 16GB memory cards at affordable levels pirates will use them to share their rips. It will replace the DivX DVD player.
post #11 of 460
CPXM: New Security for High Definition video content protection.




http://translate.google.com.br/trans...pt-BR&ie=UTF-8
post #12 of 460
Quote:
Originally Posted by CRT Dude View Post

With 16GB memory cards at affordable levels pirates will use them to share their rips. It will replace the DivX DVD player.

Cuurently they use DVD-9s. BD rips are aways about 7-8 GB. Sometimes they split the movies to 2 discs. Also, they don't use Divx DVD players, they use PS3s for Divx and AVCHD, and also 360s, PCs and laptops. So with memory cards not much will change.
post #13 of 460
[quote=Lee Stewart;15531245]CPXM: New Security for High Definition video content protection.


If, and it is a BIG if, they come out with a truely secure method to put the movies on a card, every content provider would give it a serious look.

I do not have an agenda. I will continue to buy and rent blu-ray discs unless and until there is a better method to view. Convenience is very important to me. I do like the idea of movies on a card.
post #14 of 460
Quote:
Originally Posted by Wendell R. Breland View Post

You are in the wrong forum. See this locked thread for proof.

It seems to me that since this is about a type of " HDTV Software Media", it should be in the " HDTV Software Media" forum. That thread was about SD media only and not HDM.

My bet is that first SDXC are released they will only be about 500 GB, but will work their way up to 2 TB. Since a 500GB card and hold 10x what a BD-RE can hold and are much faster, a price point of $200 would be great.

Just think about it. All of LotR plus all the extras on one card!
post #15 of 460
Right now, a 32GB SD flash card retails for around $100-$140. So with an average of $120 per 32GB, a GB of flash memory runs around $3.75 per GB. Do the math, a 500 GB would cost around $1875. Actually probably more with the fact that smaller SD cards are actually cheaper per GB (a 16GB card retails around $30).

This delivery system is going to be very cost prohibitive for quite some time......
post #16 of 460
Technically this is the "HDTV Software Media Forum" so ANYTHING that can be played on your HDTV goes in here. I don't see where it has to be high definition to be played on an HDTV. The majority of the world still plays 480p discs on their HDTV.
post #17 of 460
Quote:
Originally Posted by phansson View Post

Right now, a 32GB SD flash card retails for around $100-$140. So with an average of $120 per 32GB, a GB of flash memory runs around $3.75 per GB. Do the math, a 500 GB would cost around $1875. Actually probably more with the fact that smaller SD cards are actually cheaper per GB (a 16GB card retails around $30).

This delivery system is going to be very cost prohibitive for quite some time......

Again - you are using todays prices to forecast the future. No one other than professionals would pay that kind of money.

Sandisk packs 60, 120, 240 gigabytes into solid state flash drives

Quote:
by Doug Berger on Jan 8, 2009

This morning, Sandisk unveiled its latest and greatest in flash memory: 60GB, 120GB, and even 240GB solid state drives (SSD) to fuel new-age laptops. The drives are crammed into 2.5-inch and 1.8-inch bodies, and seem to have some great performance—200MB/sec read and 140MB/sec write.

Due out in the middle of 2009, the new 60GB, 120GB, and 240GB Sandisk SSD drives will sell for $149, $249, and $499 respectively

http://www.gadgetell.com/tech/commen...-flash-drives/

And I guarantee you that these new cards will start at 64GB. Moores Law is definitely applicable here.
post #18 of 460
Quote:
Originally Posted by fpconvert View Post

To date...Vaporware

It is only a matter of time before the memory gets small enough and cheap enough that disks will be irrelevant. Panasonic has been selling pro HD cameras with only card based memory for some time. They keep getting more capacity and lower prices.
post #19 of 460
Quote:
Originally Posted by kevivoe View Post

Technically this is the "HDTV Software Media Forum" so ANYTHING that can be played on your HDTV goes in here. I don't see where it has to be high definition to be played on an HDTV. The majority of the world still plays 480p discs on their HDTV.

Using your logic in regards to the topics that can be discussed in this forum, VHS, Beta, Laserdisc, VCD, youtube, etc can be discussed in this forum.
It seems you believe this is the "Miscellaneous formats viewable on HDTV" forum.
post #20 of 460
Lee, I know the prices will come down eventually, but you quoted this. Nice example of exactly what I was talking about. Thanks.

Quote:
by Doug Berger on Jan 8, 2009

This morning, Sandisk unveiled its latest and greatest in flash memory: 60GB, 120GB, and even 240GB solid state drives (SSD) to fuel new-age laptops. The drives are crammed into 2.5-inch and 1.8-inch bodies, and seem to have some great performance—200MB/sec read and 140MB/sec write.

Due out in the middle of 2009, the new 60GB, 120GB, and 240GB Sandisk SSD drives will sell for $149, $249, and $499 respectively

Should I edit my original post to show pricing of a 500GB SD card at $1000?

Also, "2.5-inch and 1.8-inch bodies"? So these will not work with existing card readers?

I will reiterate, this delivery system is going to be very cost prohibitive for quite some time......
post #21 of 460
Quote:
Originally Posted by Everdog View Post

It seems to me that since this is about a type of " HDTV Software Media", it should be in the " HDTV Software Media" forum. That thread was about SD media only and not HDM.

My bet is that first SDXC are released they will only be about 500 GB, but will work their way up to 2 TB. Since a 500GB card and hold 10x what a BD-RE can hold and are much faster, a price point of $200 would be great.

Just think about it. All of LotR plus all the extras on one card!

Once you get past:

Geez, wouldn't it be great to have 100 movies on a card...

you realize there are no 500gb, 1 tb or 2 tb cards, there are no studios currently allowing sd content to be downloaded on cards (never mind hd), there are no devices to DOWNLOAD content...there is nothing but techno what ifs.

All courtesy of Toshiba...er, Mod Systems and a CES show that featured nothing new.
post #22 of 460
Quote:
Originally Posted by phansson View Post

Right now, a 32GB SD flash card retails for around $100-$140.......

This is one of the funniest posts I have read in a while. I looked and saw that some 16 GB SD cards "retail" for $140 too. They were on sale for $25.

By phansson's reasoning, because Western Digital sells a 40GB 7200RPM HDD that retails for $65, then a 500 GB MUST retail for $812.

Also that whole "Actually probably more with the fact that smaller SD cards are actually cheaper per GB" is wrong.

From Amazon:
Transcend 4 GB SDHC Class 6: Retail 25.99
Transcend 8 GB SDHC Class 6: Retail 32.99
Transcend 16 GB SDHC Class 6: Retail 49.99

btw, sale prices are about 1/4 - 1/3 of those reatil prices.
post #23 of 460
Quote:
Originally Posted by fpconvert View Post

Once you get past:

Geez, wouldn't it be great to have 100 movies on a card...

you realize there are no 500gb, 1 tb or 2 tb cards, there are no studios currently allowing sd content to be downloaded on cards (never mind hd), there are no devices to DOWNLOAD content...there is nothing but techno what ifs.

All courtesy of Toshiba...er, Mod Systems and a CES show that featured nothing new.

There are also no BDs that hold 100 GB, 200 GB or 500 GB of data, and yet we have had numerous threads on them!

Oh, and you must have missed...
Quote:


First Major U.S. Studio Content Agreements for Digital Download to SD Cards in Retail...WB and Paramount sign up for movie delivery on SD cards

So it is coming!
post #24 of 460
Quote:
Originally Posted by Everdog View Post

This is one of the funniest posts I have read in a while. I looked and saw that some 16 GB SD cards "retail" for $140 too. They were on sale for $25.

I said 32GB , not 16GB cards. Show me some prices on 32GB.

Quote:


By phansson's reasoning, because Western Digital sells a 40GB 7200RPM HDD that retails for $65, then a 500 GB MUST retail for $812.

They are a different beast. You can make a bigger hard drive with the same exact components, just stacking more in a slightly larger package. SD card memory has to get "smaller" to fit more memory into the same size flash card. It becomes very expensive.
post #25 of 460
Quote:
Originally Posted by phansson View Post

I said 32GB , not 16GB cards. Show me some prices on 32GB.
.

Yep, more proof you cherry picked your prices. Transcend does not yet sell a 32 GB card, so let's just look at what is commonly available like 4 GB, 8 GB, and 16 GB...and hey, it shows you were wrong.
post #26 of 460
Quote:
Originally Posted by Everdog View Post

From Amazon:
Transcend 4 GB SDHC Class 6: Retail 25.99
Transcend 8 GB SDHC Class 6: Retail 32.99
Transcend 16 GB SDHC Class 6: Retail 49.99

btw, sale prices are about 1/4 - 1/3 of those reatil prices.

As usual this is not true (what you usually post on AVS). Sale prices are not 1/4 to 1/3 of retail.

Transcend 16GB SDHC Class 6: Retail $49.99 Sale price $30.50.
Which is $39% off of retail. You saying that sale prices are 1/4 to 1/3 of retail, according to your logic that Transcend card should street for $12.50 - $16.50 which is NOT true. If you would like to edit your post and state that SD HC cards are usually 1/4 to 1/3 CHEAPER than retail, that would be a true statement. Not what you posted above.

I never quoted retail prices in my original post. I stated that a 16GB card costs around $30. This is my original post in case you didn't bother to read it.

Quote:


smaller SD cards are actually cheaper per GB (a 16GB card retails around $30).
post #27 of 460
Quote:
Originally Posted by Everdog View Post

Yep, more proof you cherry picked your prices. Transcend does not yet sell a 32 GB card, so let's just look at what is commonly available like 4 GB, 8 GB, and 16 GB...and hey, it shows you were wrong.

If you are going to tout 500GB and 2TB SD cards, you need to compare to the largest available size on the market today (32GB which street for around $100-$120). I know that prices will come down on the 500GB or 2Tb cards, but it isn't going to be soon. Maybe two or three years. Those cards will still be a premium because they will be niche market and take a lot of research and development to make viable.
post #28 of 460
Ahh, this brings back so many memories of the good old days (before Warner did you know what to you know who). But now, instead of one side pushing their favorite brand of optical media, the same zealots are pushing downloads and thousands of SD movies on a flash card or whatever warms their cockles. Talk about a step forward!

Quote:


All courtesy of Toshiba...er, Mod Systems and a CES show that featured nothing new.

Indeed.
post #29 of 460
Quote:
Originally Posted by phansson View Post

If you are going to tout 500GB and 2TB SD cards, you need to compare to the largest available size on the market today (32GB which street for around $100-$120). I know that prices will come down, but it isn't going to be soon. Maybe two or three years. Those cards will still be a premium because they will be niche market and take a lot of research and development to make viable.

Now you are claiming that 32 GB won't come down in price for 2 to 3 years? Wow.

Please, let's get back to the topic of HD movies on memory cards and skip all these silly claims.

As I mentioned before. Think about LotR EE on one card with all all the extras. It could be at a higher bit-rate and less compressed than any BD version! Will it happen, who knows, but I am sure EVERYONE here would love to see it!
post #30 of 460
Quote:
Originally Posted by Everdog View Post

Now you are claiming that 32 GB won't come down in price for 2 to 3 years? Wow.

Please, let's get back to the topic of HD movies on memory cards and skip all these silly claims.

Actually I am claiming that the price on 500GB and 2TB cards will take 2 to 3 years to come down (I doubt you will see the 2TB card for 2 to 3 years anyway).

No, lets stay on this topic and see you try to dig out of your posts......

Example: your claim that the Transcend 16GB SDHC card is 1/4 of retail.
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