Originally Posted by omeletpants
But who watches TV in the total dark, not many people I know. Isn't it about performance under functional use?
No!. It is about performance under the conditions that each individual prefers to do their TV watching.
This is not rocket science, and is actually a pointless debate.
If a person prefers to watch TV in a brightly lit space, then no one is stopping them from purchasing a Samsung, and if another person prefers to watch TV in a dark space, then they have every right for to buy the set that suits their viewing habits.
As for you, since you have made it clear, over and over, that you do not like Plasma technology, and that you are an LCD person, then that is the right choice for you. You have every right to own the LCD of your own choosing, and the right to watch it in the bright room that you prefer, but you should be over on the LCD forum, since this is the Plasma discussion only forum.