Originally Posted by omeletpants
This quote from the article sums up the disconnect between the calibration community and the average customer:
"Right is right and wrong is wrong. Presenting material on a video system in anything but the most accurate manner in which it is capable of is a disservice to the time and monetary investment that its owners spent assembling it, particularly to those that have given considerable amounts of both."
For the Calibrator community it's D65K or the highway. You, the customer, will learn to like it and if you don't then you are wrong. There should be some room to compromise on customer preference but the arrogance of the calibrators won't allow that.
People don't want to watch tv in a cave, they want something that looks good to them. Given the economy and people's willingness to spend $500 on calibration and not be satisfied ought to be a message to the calibration community. But I suspect they will cling to the "right is right" mantra
These generalizations are as bad as any others. Some people don't mind watching in a "cave". Some people want to know that their set is set to match professional standards widely used in the TV production industry. Some people find the "pop" that many people like to look at cartoonish.
What is important for each person to do is decide what they consider important. If you are more interested in getting a certain look to your picture and that look is not compatible with D65 and proper color space and color points, then you probably shouldn't bother with a calibration at all. You will be much happier with your own "to-taste" adjustments and will save a few hundred bucks at the same time.
It is wrong though to say that those of us who prefer a properly calibrated picture and don't find it dull, yellow or gray, are wasting our money. Calibration, to me, means calibrating to some standard. Anything else is not calibration but adjustment. For people who don't like the D65 standard, come up with a different standard and develop calibration training for calibrators who will adjust sets to that standard. Right now, D65 is the only standard that has any kind of professional credibility unless and until someone comes up with something else (and it would have to be a better standard to be worth anything).