2008 Samsung 950 SmartLighting
"Combining Samsung's LED SmartLighting and Auto Motion Plus 120Hz technologies in one high-performance LCD HDTV, the model 950 LCD represents Samsung's continued focus on advancing the very highest picture quality available to consumers in the current HDTV market," said Jonas Tanenbaum, Vice President of LCD Television Marketing at Samsung Electronics America. As Samsung's second generation LCD HDTV to use advanced LED SmartLighting with local dimming technology, the Series 9 LCD HDTV is able to achieve dramatic contrast levels and express "actual black levels" by completely shutting off a pixel's light source, eliminating the grayish black picture plaguing many LCD HDTVs. Conversely, groups of pixels can be locally controlled to produce more light increasing the brightness of the Series 9's picture when necessary. "
2009 LED DumbLighting
"Each of the three Samsung LED HDTV Series for 2009 boast high dynamic contrast ratios, complements of Samsung’s ground breaking LED light source. Compared to a traditional CCFL, LEDs produce darker blacks that appear endlessly deep to the eye (and not measurements).
And with an adaptive “Natural” mode, Samsung’s LED HDTVs can combine the recognized brightness advantage of LCD displays with the cinema-like viewing experience of plasma displays by automatically optimizing picture settings
Here Samsung admits they will raise and lower the few edge mounted light LED dynamically as one. An all black screen will look great - if that is what you enjoy watching. Native, static contrast ratios are NO better than traditional CCFL used in this year’s models. Mixed brightness pictures will always involve a tradeoff. If the light is commanded brighter the blacks will suffer. If commanded down the whites will suffer. Take your pick. It is a complete mischaracterization to call this effect optimizing the picture setting. Great marketing in turning a liability into a feature!
Kick me if I'm stupid!http://www.samsung.com/us/news/newsR...rom_dt=&to_dt=http://www.samsung.com/us/news/newsR...type=localnews