While I certainly can't speak for everyone, I am not involved in the broadcast industry in any way, shape, or form. I am an amateur radio operator as a hobby, so I suppose that sort of explains my technical interest. Anyway, my story is sort of uncommon I suspect. I was looking for a way to hear my home audio out in my horse barn about 125 feet from my house. When I go out to do chores I thought it would be nice to hear the local news or whatever the family might be watching on my TV in the house. Originally, I started by connecting home theater audio through my computer and then into the intercom system allowing my to play the audio on selected speakers throughout the house or an external speaker. I eventually talked to a friend, who by the way is a fellow ham radio operator and does work in the broadcast industry, who talked about having a legal, license free, FM transmitter to be able to tune home audio on radios throughout the house or on a Walkman while mowing the lawn, etc. That piqued my interest and I bought a used Panaxis ACC-100S transmitter from Ebay. The next step was to get a sensitive and selective FM radio for my horse barn that could hear the low power signal that far away. I recycled my old VHF-UHF log periodic TV antenna when I went to a UHF only TV antenna for the switch from NTSC to ATSC. The combination works well. As an aside, I did try other receivers that weren't as sensitive or selective. I figured that it was a gamble buying a radio on-line not knowing if it would work for my application, but I thought since it was also HD it would give me a chance to "test the water." As it turns out there was also a rebate for HD at the time, so the Radiosophy $100 radio had a $40 rebate, but shipping was $15, so I took a chance. We have All Comedy Radio carried on 93.7-2 in the Minneapolis Saint Paul Metro area. I like comedy radio and it isn't carried on mainstream analog radio. I ended up buying three more HD radios. One was second hand from Ebay for my pickup truck. Another was a Sangean when Sharper Image closed at the Maul of America. The other is the Sony component receiver that also had an attractive $40 rebate. So for me it really isn't "better" quality sound, but rather variety in format. As an aside, I also have experience listening to both XM and Sirius Satellite radio when they were competitors. I like satellite radio, but I don't like recurring monthly fees. I just bought my wife a Slacker radio earlier this week and it seems to be a good replacement for her Sirius satellite radio. I got a G1 from JR during their weekend sale. I am also interested in wi-fi radio. During my work day I have listened in the past to comedy stations from XM radio and more recently Sirius radio. Now I typically listen on-line to Slacker Radio or sometimes All Comedy Radios webpage. My employer has a laptop computer in my car with a wireless aircard, so that gives me an option that many people don't have. I do like the HD radio in my pickup and it also has a CD player. I have some comedy CDs now, but I am considering buying another Slacker Radio for the times that I am out of range of 93.7-1. About the only time I am out of range is when I load my ATV and take it to rural Minnesota for a trail ride. That is probably more than you wanted to know, but I am just sort of fascinated by the different choices we have right now. I know that iPods are overwhelmingly popular, but it wouldn't be a good fit for me right now. I do like the iPod Touch, but I think I might be more interested in an iPhone or iPod Touch when they add GPS to it, not just Google Maps, but real honest to God GPS with spoken street names.