Our guy just left and he said if the screens were the same size and same cost he would walk out with the Samsung. 
-The Samsung had better contrast.
-The Samsung had higher light output
-Subjectively sharper image although the test pattern showed about the same.
-Punchier picture on the Samsung
-Better blacks on the Samsung
( At first look these differences in contrast can only be found in the movie mode on the Samsung. On other modes on the Samsung, these differences could not be found)
Panasonic was calibrated in THX mode.
Samsung was calibrated in movie mode.

-The Samsung had better contrast.
-The Samsung had higher light output
-Subjectively sharper image although the test pattern showed about the same.
-Punchier picture on the Samsung
-Better blacks on the Samsung

( At first look these differences in contrast can only be found in the movie mode on the Samsung. On other modes on the Samsung, these differences could not be found)
Panasonic was calibrated in THX mode.
Samsung was calibrated in movie mode.
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(Watch the movie too
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