Exactly. The thing that hasn't been shown in pics or commented on is watching during the day. If the LCD is brighter during the day (not blacked out setting) it might be worth the price difference. I'm not really a videophile and I can sort of control the light in my living room but a brighter LCD might be a better move than a better/cheaper/dimmer plasma for me.
I'd like to hear a comparison with a lit room. If the LCD can hang with the plasma in dark does it pull away when it comes to watching saturday morning cartoons in full sun?