I've never bought solely on objective data, but I have bought without
both objective and subjective data...

I bought my first pair of Salon2s without any measurement info and without having had a chance to hear them anywhere. It was the easiest way for me to get a pair in my home and test them against my previous speakers. I didn't feel too worried though, as I had heard their previous model, and knew Revel's reputation for both objective and subjective modeling based on stringent blind testing. While their previous model didn't appeal to me more than the B&W 802Ds I owned awhile ago, the Salon2s appealed to me more than my previous speaker.
I really don't feel that there is any advantage to listening to well engineered speakers outside my own listening space. My own room is often very different from the demo room and I can never really tell what I think of speakers until I hear them in my own space. I also feel that with well engineered speakers, as long as I EQ out the rough room issues, they all can sound relatively similar in the sweet spot of my room. If I had realized that back when I owned the 802Ds, I may not have switched to any thing else, though I can't say that for certain at this point, having never done any thorough equalizing with that model.
I guess when you consider that I ordered the Salon2s without objective and subjective data, and then listened to them in my room, with steps taken to EQ dissimilarities out between the Salon2s and my previous speakers, I made my decision based on subjective experience. I don't know if an in-room measurement and EQ tweaking would be considered an objective measurement in the traditional anechoic sense, but if it would be considered objective, then I guess my ultimate decision to keep them and sell the other speakers were based on both subjective and objective measurements... I spent a bit of time comparing them both with EQ and without EQ, as well as in the same positions in the room and different positions based on where they melded best with the room response (each melded better with the room in a different area). Ultimately, the clarity of the treble on the Salon2 won out for me...

Previous to the Salon2, I bought based on demos outside my home, but I never felt the speakers sounded the same when I brought them home. I was relieved that the Salon2s did measure well once I saw some measurements come out a month or two after I bought them...