Here's the press release in full:
Burbank, CA, April 22, 2009 – Warner Home Video (WHV) has announced the launch of two new programs, “Warnerblu Buy 5 Get 1 Free,” the Studio’s first-ever Blu-ray Disc™ customer loyalty program, and an HD-DVD trade up program, “Red2Blu,” which offers HD-DVD owners the opportunity to upgrade their Warner Home Video releases on HD-DVD for a Blu-ray Disc of the same movie.
For those who have chosen to watch movies at home the best way possible, with the picture and sound that you can only get on Blu-ray Disc, the new “Warnerblu Buy 5 Get 1 Free” program offers consumers one free Blu-ray movie for every five participating titles purchased through April 6, 2010 (shipping and handling not included). “Warnerblu Buy 5 Get 1 Free” is open to residents in the United States and Canada.
To join “Warnerblu Buy 5 Get 1 Free,” consumers register at Warnerblu.com/rewards
. After joining, members earn one credit for each subsequent WHV Blu-ray title they purchase. Once their Blu-ray title is registered, their Warnerblu account is credited,and when they reach five Blu-ray titles, they will be able to select a free WHV Blu-ray Disc (plus shipping and handling).
The first participating Blu-ray release is Yes Man,released on April 7. For details and restrictions and a list of upcoming participating WHV titles, visit WarnerBlu.com/rewards
In addition to “Warnerblu Buy 5 Get 1 Free,” WHV has announced a new program, “Red2Blu,”for those who want to upgrade titles they currently own on HD-DVD to Blu-ray. By visiting Red2Blu.com, consumers can trade up virtually any of their WHV HD-DVD titles (up to 25) for the same title on Blu-ray for a small fee plus shipping and handling. For details and restrictions, visit Red2Blu.com
. “Red2Blu” is available to residents of the United States only.
Also, to promote the launch of “Warnerblu Buy 5 Get 1 Free,” WHV is launching the “Blu-ray Today” sweepstakes, featuring a grand prize of $5,000. Once they enter the sweepstakes, customers can return to the web site every day for additional entries (one per day). The “Blu-ray Today” sweepstakes runs now through April 6, 2010 on WarnerBlu.com.
To register for “Warnerblu Buy 5 Get 1 Free,” to take advantage of “Red2Blu,” and for more information on the sweepstakes, visit Warnerblu.com/rewards
Click on http://red2blu.com/products.html
and click 'Show All' to see all 128 HD-DVD titles in this promotion.
I'm personally OK with this. Just because I enjoy HD-DVD doesn't mean people that enjoy high-def media and want to have all (or most of) their movies/concerts/etc. in one format shouldn't have a chance for a relatively cheap path to that format. Our main criticism of AVS posters boasting proudly that they were dumping HD-DVD titles for their BD counterpats was that it was an unnecessary waste of money for the exact same transfer. For under $10 ($4.95 plus S&H which can't be more than five bucks) these BD's would cost about what they go for on sale a few times a year during an amazon 3-for-2 BOGO.