I believe the charts are indicative of informal settings but a few may be the results of calibrations. Without notations it is an unknown.
To adjust color properly you need a decent meter and calibration software at a minimum. But even then, getting the secondaries can be somewhat tricky so I use the color listings from column 10 with pretty good results. Because I like to use both Warm 1 and 2 at times, they each need some tweaking. In the WB I basically lessen the Blue tone for Warm 1 and reduce the yellowing for Warm 2. When skin tones are proper I am usually satisfied. I also tend to reduce color to the low 40's. This is for Movie Mode and basically TV viewing through Component, which I prefer to HDMI.
For DVD/BluRay certainly, or even TV films, I don't hestitate to watch with Dynamic Contrast at some level. Heresy, I know, but being able to punch up the already stellar Avatar is just off the charts!
DC on these panels is really meant for film sources and while the effect is not for everyone, I kinda like it at times, always remembering to reduce normal Contrast. YMMV.