Originally Posted by wrinklefree
Agreed. In a recent podcast Joe Kane mentioned consumers are drawn to blue whites because it artificially makes white seem brighter. It's the same marketing decision that went into laundry detergent, toothpaste, and those hideous blue replacement automobile headlights.
The auto headlight thing comes from the knock-off xenon HID bulb.
THe halogens are so yellow 3000K or so that by comparision (remember your brain does white point compensation) that the 6000-7000K color temp of the HIDs look blue by comparision.
Also the knock off bulbs have a real blue tint, because the halogen is going to create such a warm red/yellow light that strong of a blue tint still puts it in the 6000-7000K range.
So summing up HID headlights are in the neighborhood of D65, they just get a bad rap about being blue.