Why the hell factory settings always push BLUE???

I think that Samsung learned a thing or two from washing their clothes. Hmmmmm....the magical question. This stems to the very heart of why we calibrate. It is blue, because manufacturers learned long ago what sells TV's is brightness. Now, I am not talking about pumping up the contrast (although they do that,too), I am talking about "appearing" like you are bumping up the contrast. How they do this is by increasing blue, because if we mix some blue with white, it makes the white appear brighter....but is it actually brighter? No. this leads to red push and so on...but is basically the jist to your question.

Makes blu ray look better, duh .

Greetings

The marketing of a TV has nothing to do with presenting accurate images. It has everything to do with selling more TVs.

If they find out that more people buy TVs if you make images green, then you make images green.

regards

You will always have to make adjustments to your HDTV to achieve the most accurate image. Every source (DVD player/ Set top Box/ BD player/ etc) is different, and you will have to make adjustments to compensate. It doesn't really matter how bad the default settings are, but it definitely matters that the HDTV provide the appropriate picture controls. Its about the entire video chain, not just the TV.

To be fair, if adding more blue to the default settings convinces more consumers to buy Pioneer Plasmas, I would start an online petition for Pioneer to do so. Consumers have historically never made purchases based primarily on performance.

Agreed. In a recent podcast Joe Kane mentioned consumers are drawn to blue whites because it artificially makes white seem brighter. It's the same marketing decision that went into laundry detergent, toothpaste, and those hideous blue replacement automobile headlights.

Also note that the target color temperature for many Samsungs is 12000K, which would even be overly blue for a D93 (i.e., Japanese) white point.

Well, why don't you try taking the set out of VIVID COOL and it'll be a lot better. Movie mode isn't half bad out of the box for super-basic settings.

The auto headlight thing comes from the knock-off xenon HID bulb.

THe halogens are so yellow 3000K or so that by comparision (remember your brain does white point compensation) that the 6000-7000K color temp of the HIDs look blue by comparision.

Also the knock off bulbs have a real blue tint, because the halogen is going to create such a warm red/yellow light that strong of a blue tint still puts it in the 6000-7000K range.


So summing up HID headlights are in the neighborhood of D65, they just get a bad rap about being blue.