Went to BB the other day (as usual

) to take a quick look at the Toshiba 47ZV650U -- I wanted to see how reflective the screen was. It was very reflective -- maybe more reflective than the Samsungs. (note to self: Take Toshiba off short list)
While I was there I found the following TVs sitting next to each other; the LG 47LH40, Samsung UN46B6000 and the Sony KDL-46V5100. I adjusted them all for Torch mode

-- and there I stood for the next half hour watching the in-house BB feed loop around several times. Here are some of my observations as unscientific as it may be:
Color: The Samsung had fantastic color with both the LG and Samsung close behind. The Sony clearly needed some adjusting but I was expecting the Sony to take a closer second. In this comparison the LG looked very good -- however, I was hoping it would have done a little better.
Clarity (with 120Hz On): Samsung once again took the lead. The Sony was also very good but still a clear second place. Here the LG was tripping up quite a bit

. In one scene with a fast flyover of trees down a river valley -- the motion was very choppy -- where the same scene on the Sony and Samsung was much smoother. Also in another scene of a not-so-fast moving snowmobile, there was as lot of noise setup in a halo around the snowmobiler. This was not observed on either the Sony or on the Samsung. Very disappointing.
Screen Reflectivity: This is a very big deal for me (read deal breaker) since this TV will face a larger set of windows. Here the Samsung's Gloss screen failed miserably - as expected. These TVs all faced the front glass BB entrance as well as another bank of smaller TVs just behind me. I could clearly see the entrance as well as make out what was on the TV behind me. Both the LG and Sony have Matte screens that reduced these reflections quite nicely.
Overall, I was disappointed in the LG because of the motion artifacts. If the Samsung did not have such a reflective screen it may have moved to the top of my list due to fantastic color, clarity and motion performance (yes I aware of the edge-lighting concerns). However, I'm now going to put some time into looking at the Sony's -- in particular the new XBR9 Series. Unfortunately, it doesn't come in a 55 inch version and it not LED backlight.
Maybe I'll go over to BB
