Originally Posted by bt12483
I am not going to dig up all the releases that have averaged at 20% or higher. The Dark Knight has. Probably Iron Man. Probably Hellboy II. Eagle Eye. You figure it out.
It's an ocassional flick that appeals to a specific demographic. It's far from a trend for all releases.
Long way for what? I enjoy the hell out of blurays I buy and rent regardless of their % of sales versus DVD.
Long way of getting real marketshare in terms of numbers. I enjoy the hell out of it too but that's not what I'm saying.
Bluray sales are killing digital download sales. And digital downloads have been out longer.
Longer how? We just had maybe a year of real digital downloads/subscription services. And they are growing at a rapid rate because people like them and convenience. The fact that major CE Blu-ray manufacturers are integrating Netflix just shows you where it's going.
And btw, VOD/Digital Downloads made more money then Blu-ray in the last article I read from Video Business.
We have Blu-ray for 3 years. Where are the sales???? It's growing in single digit percentage as well.
Digital content delivery is just at a swing. It has growing pains (somewhat different from BLu-ray's but still present), just like Blu-ray did, but unlike Blu-ray once the problems are fixed there's no ceiling in growth. Add convenience and it's easy to see it's the future and that the market will most likely be split between various content delivery methods.
Unlike your way of thinking, I don't diss BLu-ray but I also get content from a variety of other sources, a thing that was not present when DVD was growing. So to imply that Blu-ray is the next DVD is extremely optimistic, especially since studios nor CEs are too happy about the fact that consumers are completely uninterested for Blu-ray unless they lower the prices close to DVD, which is by itself something they want to avoid.
This brings me to Toshiba. Why in the hell would someone who has majority of royalties from still most present format (DVD) even get into Blu-ray. They might as well just jump on board, keep holding the DVD market plus helping growing new digital medium for physical distribution in online content delivery.
As a businessman that makes more sense to me then getting into Blu-ray market which is still in less then or just about 10% of all market. Don't confuse individual title sales percentages to overall unit sales on both formats.
As I said, Blu-ray has a looong way to go to reach serious market penetration among housholds and become a true standard. Right now it's still an enthusiast format.
If bluray and downloads will be 25% each in 5 years....downloads already have a lot of catching up to do.
They don't have a lot of catching up to do because unlike Blu-ray, people will be able to utilize download networks from the equipment they already have. Unlike Blu-ray who still needs to actually physically occupy retailer locations and rely on hardware and so on.
The problem online content delivery has (let's call it that because it's not just digital downloads we are talking about, we are talking about any way of delivering content through your online connection) which is slowly getting resolved but if they reach 25% within 5 years (which I'm pretty sure it's not a problem) and Blu-ray takes 25%, it's still not going to be anywhere near the standard as a format. DVD will be king for a long time IMO while the rest of the market will be split between Blu-ray and other ways of content delivery, as least IMO.
We are looking at very diverse future IMO. The age of optical media will be behind us as it's already declining. How many more articles we have to post here that show that Blu-ray simply won't be able to compensate for DVD decline.
I would've thought it's very obvious. And if that's something we can expect, then I don't see Toshiba getting involved with Blu-ray when they can have a much more lucrative business supplying remaining DVD and alternative content delivery methods and hardware instead of Blu-ray where they have to pay others to release hardware. I don't expect nor want Blu-ray to fail cause I enjoy it a lot and would like it to provide us with content until a better and more flexible way of delivering content takes over (which would be digital downloads) but I still think they won't grab nowhere near significant market share as DVD did. From Toshiba point of view, if we go with my estimate that let's say by 2015 we'll have 50% DVD/25% BD/25% online content) ratio, I would definitely understand them wanting to keep a hand in 75% of the market (which is DVD+alternative formats) instead of 25% of the BD market. Just putting numbers to illustrate the point.
A simple example is Samsung, LG and other who are integrating online services for content delivery in their BLu-ray players. How long do you think will take before people realize that instead of going to the Blockbuster or going to the store to pick up a new Blu-ray movie, it's just less problematic to use online delivery on the Blu-ray player or PC or whatever. I say not too long, especially since when I watched Netflix HD latest shows like CSI they look pretty damn good. The point here is that unlike Blu-ray, theoretically, with online delivery we can have all content immediately available. How long do you have to wait until you get your latest TV show or whatever on BLu-ray? That right there is the key. People want instant gratification and that human nature won't change.