You should test both of them. It's dependant on your eyes, your enviroment and what's important to you in an image. Example, Alan Gouger loves the Carada Brilliant White, I found that gain vs the matte white took away from the black level too much. Who is right? We both are...why? Cause it's all depends your what your eyes tell you. There are no quick answers or guesses as to what you will find appealing in your set up. Set aside instant gratification and test with samples in your own HT room.