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Cost of a movie = Production, Marketing and Print Fees. How the studio's accounting departments deal with them doesn't change the bottom line cost getting a movie into theaters. So . . . no debunking required.
As a matter of fact, many movies do not make a profit unitl they go to home video.
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Also, box office takes for theaters are notoriously small. They're lucky to take 5-10% from ticket sales, usually on the lower end. Most films cost more to show than they make back in ticket sales. Concessions is the business theaters are in, not ticket sales. Ticket sales is the business of the producers and distributors. And atleast in the US, there's quite a few big name chains that are actually owned by major production and distribution companies. So you end up adding revenue to the same parent company, through a different subsidiary.
Actually, a theater's revenue is based on 66% ticket sales, 26% on concessions. The remainder (8%) comes from non Hollywood movie revenue which theaters keep most of. Them getting 5-10% of the ticket price is a myth. There is a sliding scale that depends on how long a movie stays in the theaters with theaters getting a max of 50% after a certain number of weeks. Theaters bid for movies and the scale is how they bid.
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What we do know for a fact: Prometheus is the #1 all time revenue generator in the franchise, and adjusted for ticket sales it's currently #2. It need's to make about $35 million to pass into #1 adjusted in the franchise, and still has tow major international scifi markets to open in, along with a few smaller ones.
It's budget was $130 million, and word is they spend around $50 on marketing.
Believe what you will, but after getting a R rating, I'm sure Fox is sitting pretty happy with where it is now. Especially schedualing it to only have a good 4 weeks before the July tsunami.
It's budget was $130 million, and word is they spend around $50 on marketing.
Believe what you will, but after getting a R rating, I'm sure Fox is sitting pretty happy with where it is now. Especially schedualing it to only have a good 4 weeks before the July tsunami.
It may be the #1 revenue generated for the franchaise but isn't it also the most expensive film in the franchaise? I heard WW marketing costs were closer to $75 million. Then you have your Print Fees.










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