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A new promotion from Mitsubishi Digital Electronics America starting July 16 will offer a Vudu HD set-top box free along with $50 worth of movie credits for the purchase of most Mitsubishi TV models.

Frank DeMartin, Mitsubishi marketing VP, confirmed the promotion to TWICE, saying the Vudu box and movie credit offer (a $200 value) will be available through all authorized Mitsubishi retailers, and will run through Aug. 10.

"We simply wanted to provide a value-add bundle other than Blu-ray, something new and exciting for our retailers," DeMartin said.