HBO to offer True Blood, Entourage online

HBO, which has kept tight control over what content it offers online, announced today that it will stream True Blood, Hung, Entourage and other series online for free to subscribers as part of Comcast's On Demand Online trial set to begin this summer.

HBO and Cinemax will offer 750 hours of TV and movie content to subscribers online through Comcast.net and Fancast.com at no additional cost, with additional content added over time. Comcast announced last month it was joining with Time Warner cable on its TV Everywhere initiative to test offering cable content online to subscribers. The trial will allow 5,000 subscribers across the country to watch cable programming online at no additional cost. Comcast said it plans to test authentication technology, allowing only subscribers to watch the same programming they get on the TV through different sites online.

HBO joins Starz, Time Warner networks TNT and TBS in offering content online.

HBO and Cinemax also will offer Transformers, The Dark Knight and other major films online.

Originally Posted by fpconvert

I'm not sure what the big to do is here.
I already subscribe to HBO and have the opportunity to view new shows a few different times a week with the addition of vod movies, series and specials on my hdtv from both HBO and Cinemax.
Why would I want to watch it on my pc?

Solutions Research Group: 73% Say Internet TV Services Are Excellent' Or Good' Idea

About 73% of Comcast and Time Warner Cable subscribers surveyed said TV Everywhere services -- which promise access to a wealth of video online for no extra charge -- are an "excellent" or "good" idea, according to research firm Solutions Research Group.

However, SRG said, a significant number of respondents also expressed skepticism about the proposed Internet TV services, with video reliability the most frequently cited issue.

Comcast this month expects to launch a 5,000-household test of a service it calls On Demand Online, and so far has lined up 23 networks to provide full-length TV show episodes and movies, including CBS, HBO, Starz, TNT and TBS.

Toronto-based SRG in late June and early July surveyed 500 Comcast and Time Warner Cable TV subscribers 18 or older who also have Internet access.

When asked about a service that would allow access to cable channels on the Web or mobile device, 28% said the idea was "excellent" and 45% said it was "good."

Of those 18 to 49, about 80% said the TV Everywhere concept was "excellent" or "good," compared with roughly 60% of those 50 or older who said the same, according to SRG. Meanwhile, 87% of respondents using Hulu.com or Fancast.com approved of the idea.

Among those who viewed TV Everywhere services favorably, the main perceived benefits cited in open-ended responses were: convenience; remote viewing, such as when traveling; getting better value from a cable TV subscription; watching programming on a PC in rooms without a TV or if other household members are watching something else in the main TV room; and the ability to catch up with missed shows.