yes we've been talking about the original article a bit in the 2009 sony thread and/or the xbr8 thread.
my take is more like endadget's implication: this is NOT going to be the successor to the XBR8, imo. it's going to be the "XBR10", a step down from the successor to the xbr8 -- a step down in tech and a step down in price.
the successor to the XBR8 will be the "XBR11" which will further the RGGB tech and will remain the flagship set.
others think this will replace the xbr8. i don't buy it. sony could ill afford to take a step back on the high end, losing face and more as the tech innovator.
positioning this set as a lower cost alternative to the RGGB xbr8 successor makes perfect sense to me.