SETUP: Put two AAA batteries in my new remote (not included). The cool thing about this remote is that it has some sort of motion sensor so that as soon as you grab it, it lights up without having to push a button. I love that. The tv puts you through standard set up, store display or home use, setting up cable channels,,, etc.
DISPLAY: I kept the factory settings and popped in Planet Earth on the PS3 (make sure you have 1080p checked on ps3 settings). I killed the lights and turned off the fireplace to kill all amient light... room is totally dark.
WOW.... the screen goes black and the sun pops along the edge of the earth in the opening credits. Pure Black, No letterbox, no greys, just the earth FLOATING in my living room.. kinda freaky the first time you see it. I hear a "OMG" from my GF sitting next to me

We watched the first 20 min or so in normal viewing, then switched it to Dynamic and turned up backlight to 10 and then the images really popped out, especially in a dark room. Those of you familiar with the movie, there is a part where the birds of paradise are dancing and mating and there is a black bird that spreads his wings and inflates his breast with a bright blue smiley face looking markings... that blew me away. My girlfriend and I watched it over and over... just amazed at how it looked.
Movie #2: I popped in Watchmen and was treated to another visceral utopia! Great colors. You cant help but stare at the roughness of each grain of stubble on the face of The Comedian... yes the definition is so clear that you find yourself focusing on little details that are not even the main focus of the scene!
Ok, now no tv is perfect so here is the other part of my observations:
I did notice during a scene with single flying bird, shown at a distance, there was a blur outlining the bird.. and i noticed it with other scenes similar. I imagine this can be fixed with one of the blur or judder settings. Ill report back on it later.
Definate blooming in dark scenes such as credits at end of movie, or PS3 menu areas. It was not visually present, to myself, during any movie scene. It doesn't bother me at all, however I know it is a well discussed topic in this forum.
Standard definition is not processed very well. Watching Blue-ray and HD channels look awesome... its like driving a top fuel funny car at the drags... and winning every single race no matter who you race. Watching SD channels is like taking that same top fuel funny car and trying to run to Wal-mart for some milk and eggs.
Keep in mind that I have made no adjustments to set nor have I even dipped more than 5% into the menu to see whats available. I will report back with more candid info as soon as I get a chance to do so... and also to report back on my favorite subject...GAMEING on the PS3 and 8500 together!!!
To be continued......