LOL!!!, good one!
I just want to add a little perspective on those that are ready to jump ship to Samsung. I had to take my Hitachi in for repair and the gentleman working there said that many of the Samsungs are dead out of the box, and he repairs a lot of them. My brothers' friend got a big phat 58" around Christmas and I could here the buzz that is often talked about. I don't know about everyone else, but that would grind on my nerves fast. My old PS3 60GIG constantly fires up the fans when, and when I'm trying to listen to something at a low volume it ruins the experience. There are also sites dedicating to documenting all of the problems with Samsung TVs.
I was thinking off-hand that maybe it would be good to take a very hard informal survey, separating into those that can measure with a light meter, and hours, then a standardized settings and a given still of a certain scene in a movie; called it the "Dark Knight Shot", that would visually provide proof of the problem. In there somewhere can be the person that says they notice the difference; but you have to understand that that is simple a matter of opinion and really not measurable, and that won't be enough to get a lot of TV's fixed, hard data will. I don't have this problem, but we're all in this together and I wouldn't wish for anyone to pay $1000-$3500 on something that performs for 1-6 months before being no better than their previous model.