OK Lads, and Lassies. Let us take stock.
Panasonic has decided to stonewall. The question is now, what are those of you who have married a Panasonic Raven Haired Beauty, only to see her turn Badger Grey, before the first wedding anniversary, going to do about it. Are you going to take it lying down or are you going to fight back?
I do not have the problem, but I was planning on purchasing three or four of their new more energy efficient 2010 models, now that my solar panels have been installed. I can tell you this, I am not going to purchase Panasonic units now, because they have just stated that they will not stand behind a serious defect, and rectify it.
Here is what I recommend you affected owners should do.
You should all contact the Federal Dept. Of Consumer Protection and register your complaints.
When you purchased your sets, you were told what the contrast levels were, and therefore you had been provided with a reasonable expectation of such a performance, at least through the one year owner warranty period, provided by the manufacturer. If they did not spell out that the black levels would fade rapidly during the first year, then they are responsible for the flaw, and must provide an acceptable solution.
Also, those of you who purchased from Big Box chains, should start to inundate them with your complaints, and let them know that if Panasonic does not provide a satisfactory solution to the problem, then you will never purchase from Panasonic, or the vendor who sold you the product, ever again.
You can also get your state consumer protection agencies involved. Also local TV consumer reporters. Companies hate bad media publicity.
I see a lot of you trying to figure out a way that Panasonic can provide a fix. That is not your problem. How much it will cost them is not your problem.
They turned out a defective product, and they must be the one who provides a satisfactory solution. Forget about how much it will cost them. They are not worrying about how much it already cost you to purchase a product that is not living up to reasonable customer expectations, based on the published performance specs. from Panasonic.
Those of you with the THX feature should look into if the rising light level has violated the certification standards. Ask THX what they are going to do about it. The more big time players you have putting pressure on Panasonic, the better chance you have of being taken care of, like you deserve to be. I am sure that Panasonic would not want to lose their THX certification, so let THX know, that if they do not get Panasonic to do the right thing, then you will no longer trust the THX certification on any product.
Use your heads. Fight back. Let Panasonic know that not doing anything, will cost them a massive loss in future sales.
Go get them.