I have a 50 V10 built in December (New Zealand model).
Noticed the other night that black seems to have elevated and I was expecting far more hours to pass before I'd see a change.
This is from approximately 120 hours. I am trying to determine if accessing the service mode will constitute voiding my warranty (keep in mind I'm not in the US) so clock times are estimated. I didn't note any changes in black level between day 1 and this -

And after I noticed a shift. Approximately 160 hours -

I've made swatches from the two shots by using the Average' blur in photoshop which makes it easier to see the levels side by side -

To see this change after so few hours is disappointing to say the least. Yes it was expected, but really it has robbed me of a fair grace-period to appreciate the TV at its very best. As the title of this thread says, it literally changes over night'.
To know that it will rise beyond what I see now is even more disturbing and I should expect it sooner rather than later.
To those suggesting that this is a problem only manifested in US units, Bah!
Poor form Panasonic.