With blu-ray shelf space for ever increasing at B&M and disc availability online pretty much everywhere, I'm not surprised that they want their peice of the player market.
And with sales like this title, who can blame them.
The Paramount Home Entertainment release hit stores Oct. 20 and within a week had become the top-selling home entertainment release of the year, with first-week sales of 7.5 million units, according to Home Media Magazine market research.
The sequel also became the biggest-selling Blu-ray Disc release of 2009, with first-week sales of 1.2 million units.
Transformers also takes the cake for day-one sales, having moved 2 million discs its first day in stores, 500,000 of them on the high-definition Blu-ray Disc format.