I share the disappointment and frustration expressed above re DNR/EE and what apparently typifies most of the movie versus what it could have been (the extended footage). Also tantalizing in this regard is how stunning Braveheart is supposed to be. Nonetheless, I will pick up the BR this week. Why? Well, mainly 'cause I promised my daughter we'd watch it Labor Day weekend. Also, I have never seen the extended version and look forward to that added footage. However, I would probably have bought it regardless because of the lossless audio. Many people have great displays but so so audio setups and thus understandably focus more on video quality. Though my setup isn't high end, it is decent (Atlantic mains/center, Mirage surrounds and a DefTech 1000 sub) and has been pro calibrated, so audio is a big part of the experience. In some movies, I think audio ends up being more important than the video (Das Boot is a good example). Plus, for me, the movie itself is the main attraction, with the audio and video being of secondary import. The Fifth Element may be visually stunning but I don't like the movie, so its technical aspects are useless to me. If the movie is great and the audio is great (which the Gladiator BR is supposed to be), then mediocre video I will tolerate - i.e., 2 out of 3 ain't bad. Also, the color and contrast of the BR are supposed to be fine and those are the two biggest factors in video appeal insofar as human perception. So, as much as I agree with the posters who are upset about how the video was unnecessarily degraded, I will look at the glass half-full audio and eagerly await the movie's arrival. Plus, for $18, I can be a bit more tolerant.
I will hope for a upgrade someday but I tend to agree with those who are skeptical such will occur anytime soon.