Completely agree, the samples will tell you more than the pictures. The walnut is much darker than it appears in the pictures on the website. It very much matches the sample given though. Same for the maple, cherry etc. A bit darker than I expected.
Most of the finishes are very nice. The only one I am not a fan of is the black ash. The furniture is very nice and I couldn't be happier with it. It is much nicer than the BDI equivalent for similar price.