Originally Posted by DrLar
I still don't know what a "lead" is.. I gues I'm not into sales..
What's a "lead"?
Why they spent so much money in them?
Why do they have to come in some kind of card?
Why they just won't email them or have a backup copy if something happens to them?
A lead is just a contact at a business or organization that is charge of their paper (and/or printers!) purchases and a pssible future sale.
Often, (and they were making it sound this way on the show), the leads are purchased from an outside marketing firm. The outside firms will charge a fairly hefty price for the leads -- since they would be valuable to other firms as well.
If you call the ABC Company and ask "Who is in charge of your paper buying?", you may not get very far. The person often will not even transfer you, they will just take dwon your information. But if you have the lead, and you know Jane Smith is this person, you may get through directly to her just by asking for her.
The leads were on cards so they could be easily split among the salespeople.
Yes, corporate probably would have copies, but Michael did not want to tell them he needed the copies because he was holding the leads hostage and accidentally got them thrown away.