I really like the TX-NR1007. I was planning to keep the 3007 as my "Winter" receiver but to cut right to the chase, the 1007 gets my vote. Why? It is much more simple for me. Others may opt for the 3007 depending on your set ups. I already have top notch scaling since I am Beta testing the DVDO DUO. So the 3007's (and 5007's) slightly better scaler scaling (very slightly) means nothing to me. Their sounds are the same and all the sound processing modes (even some cool gamig modes) and features are exactly the same. Also with both you get 2 Subwoofer outs which can be set up differently. You do not lose much except for USB options which I would never use. At least you get the iPod Docking options! Oh and you also don't get a back lit remote but that is definitely not the end of the world. You get the same Audyssey MultEQ XT, same internet radio options and features, simultaneous HDMI outputs, ISF modes, THX modes and most important to me 9.2 analog outs so I can feed my B&K 200.7 AMP. That is a heck of a lot of "the same" for less options.
So how does it sound? Terrific of course otherwise I wouldn't Even be typing this. I of course test all receivers by themselves (without my AMP) so I can "hear" the differences between them. Since I was comparing to receivers above lets compare a little to the 807 which is right below the 1007. I like that the 1007 allows for Low, Mid and High gains to be adjusted for each speaker. For example, I can easily have the Heights have better Gain at the touch of a button or two. Same for treble and bass adjustments. That is tweaking baby! And of course having 9 channels means the Heights and Backs both can be on with their own identity. Awesome! So does it make a difference? YES! I am experiencing the best sound to date in my theater using the 1007/3007/5007 with my B&K AMP. Yes they sound excellent without my AMP but I even "hear" more using it. I think once you go separate you never go back!
Football games have never sounded better. The last couple of years there really has not been any groundbreaking differences. Now there is with the Height speakers. Of course I like DSX for sports using the Heights. You can hear the quarterback bark out signals as well as the crowd go nuts up there. It really makes the game come to life. I have always believed more in pic Q over sound but after this I am not sure anymore.
Movies get my PLIIz Height vote. I am not a fan of Audyssey Wide (since my room is not wide enough) but given the choice between the two I would go with Heights anyway. I like having the Helicopters and Rain up there. Not to mention stray bullets and soaring planes. They only come in a few times per movie but when they do it makes it memorable. If they were on constantly it would kill the cool effect. With the 1007 giving true 9 channel sound at an affordable price it is "the" absolute "best bang for the buck" receiver available today. Especially since it has Audyssey MultEQ XT, THX Loudness Plus and excellent scaling.
So what next? I usually skip every other generation (doing reviews) and as great as this new gen is I doubt next year will be much better. I should be good until 2011! The 1007 validates my Onkyo hiatus! If you are still wondering if you should upgrade from your current receiver (and are reading this) have no fear and do it. The 1007 should be good to go for a long time. Now stop wondering!
I will check here from time to time but have a lot on plate at the moment. If you have any questions I am only a PM away...